For our Instant Color range, leaving the dye in for 10 minutes should do the trick. But if you're chasing a deeper shade, you can leave it in a bit longer. Longer application won't harm your hair; in fact, it will often enhance the color's longevity. Here's a quick step-by-step:

1. Prep Time: If needed, lighten that lovely hair of yours with a lightening kit and then wait 48-72 hours.
2. Test Drive: Let's take it for a spin! Do a strand test to make sure it's the hue for you.
3. Squeaky Clean: Shampoo and towel-dry your hair.
4. Guard Up: Suit up with gloves and shield your hairline with petroleum jelly to fend off any cheeky stains.
5. Paint the Town Purple: Pour the dye into a bowl and paint away! Whether you're a hands-on person or a tint brush enthusiast, ensure it's evenly applied. Give your hair a gentle massage for a consistent coat.
6. Tick Tock: After 10 minutes, spy on a strand. Need more flair? Keep it in a tad longer.
7. Splash & Dash: Once you've achieved your dream shade, rinse with cool water till it's clear. A little PSA: rinse in a basin to avoid a colorful shower scene!
8. Finishing Touches: Dry and style to unleash your radiant purple glory.

Happy coloring!

Think of Brite Instant Color as the "instant noodle" of hair dyes – quick, direct, and oh-so-satisfying. It is a semi-permanent dye, which means no waiting games here. What you see is what you rock!

As with most dyes, there's potential for staining, especially during application. It's recommended to protect your hands with gloves, use some trusty petroleum jelly along your hairline, and cover your clothes. But don't fret - once the dye is washed out correctly, it doesn't bleed, even on the first day.

Instant Color is an all-rounder and loves every hair type and texture. However for best results, it's absolutely head over heels for very light (white) blonde or pre-lightened hair.

BRITE Instant Color is not just about color; it's about hair health too. It's an ultra-hydrating hair color that conditions as it colors, ensuring your hair remains silky smooth. Plus, it's vegan, cruelty-free, PETA certified, and free of parabens, ammonia, bleach, and developers.