BRITE ORGANIX is all about ethical hair colour. At BRITE we partner with ethical factories that take care of the people they employ. We are accredited by PETA and do not test on animals. All of our products are vegan, as is our founder. While the puppies that work as happiness support staff at HQ are not vegan, they do like celery. Remember once you’ve achieved your awesome results remember to #BRITEBABE to show us your amazing colour.